Blogs/Buying guide
How to Spot Original Branded Clothes in Pakistan (2026 Guide)
· 3 min read
Searching for original branded clothes in Pakistan usually means scrolling past dozens of listings that use the same photos, the same logos and suspiciously low prices. Some of them are genuine. Many are not. The good news is that a few quick checks will tell you a lot before you spend a rupee.
This guide walks through what to look at on the product page, what to check when the parcel arrives, and why paying only after you have checked the item is the safest way to shop.
1. Start with the price
Original international brands cost money to make, ship and import. If a Lacoste sweatshirt or a pair of On sneakers is listed at a fraction of the usual price, treat it as a warning sign rather than a bargain. Real discounts exist, but they are usually a percentage off a believable price, not a giveaway.
2. Look closely at the logo and stitching
Brands spend years perfecting their logos, and copies rarely get every detail right. On original pieces the embroidery is dense and clean, with no loose threads or fuzzy edges.
- Lacoste: the crocodile is detailed, with clear teeth and scales, and it sits neatly on the fabric. See the Lacoste collection for close-up photos.
- Polo Ralph Lauren: the pony and rider are sharp and in proportion; the mallet is distinct, not a blur.
- Levi's and other denim: stitching on the pockets and hems is even, and rivets and buttons feel solid and carry the brand name.
- Seams are straight and even on both sides of the garment, inside and out.
3. Check labels, tags and packaging
Turn the garment inside out. Original pieces have clearly printed care labels with fabric composition and washing instructions, and the size label matches the brand's usual sizing. Spelling mistakes, blurry print or missing care labels are common on copies.
4. Feel the fabric and the fit
Genuine fabric feels consistent: knitwear has weight, cotton is soft but holds its shape, and colours are even across the whole piece. Copies often feel thin, shiny or stiff, and they lose their shape after a few washes. Compare the fit against the brand's size chart; every product page on Empulse has a size chart button to help.
5. Buy where you can check before you pay
The simplest protection is a store that lets you inspect the parcel first. At Empulse every order can be paid by cash on delivery, and our promise is first check, then pay: open the parcel, check the item, and only then hand over the money. Read how cash on delivery works for the full process.
We only stock 100% original products, and unused items can be returned or exchanged within 14 days of delivery. Details are on our returns page.
Frequently asked questions
- How can I check if a branded shirt is original?
- Check the price, the quality of the logo embroidery, the stitching, and the care and size labels. Original pieces have clean, dense logos, even seams and clearly printed labels. Buying with cash on delivery lets you check all of this before paying.
- Does Empulse sell original brands?
- Yes. Empulse sells 100% original clothing and shoes, and every order can be checked at delivery before you pay.
- Can I return a branded item if I am not happy?
- Unused items with their tags can be returned or exchanged within 14 days of delivery. See the returns page for the steps.